Loulerie Marks 18 Years With a Coastal-Inspired Fine Jewellery Collection
Loulerie Celebrates 18 Years With the Launch of a New Fine Jewellery Collection Inspired by the Danish Coastline
Dublin, Ireland – 2025 marks a milestone year for Loulerie, celebrating 18 years of crafting jewellery with meaning, story, and timeless design. What began as a multi-brand store has grown into a house of design, with founder and creative director Louise Stokes bringing her quiet yet powerful aesthetic to life through Loulerie Fine Jewellery.
The new collection draws inspiration from a deeply personal place: the rugged and serene North Coast of Denmark, where Louise and her family have spent summers for over 20 years. Here, muted light, windswept beaches, and effortless Scandinavian living have subtly shaped her creative voice.
“Minimal, elegant, timeless design has always been at the heart of Loulerie Fine,” says Louise. “This collection is an opening of my soul, a way of showing the landscapes, textures, and light that have inspired me for years. We shot the campaign in a family home filled with heirlooms and linen, with flowers from the garden and berries from neighbours. It’s a reflection of how we imagine jewellery should be lived in — natural, unforced, and deeply personal.”
The collection expands on Loulerie’s iconic Wave motif, a symbol that has become synonymous with the brand. Pieces such as the new wrap necklace are designed with longevity in mind, giving existing collectors thoughtful additions to wear alongside their favourite Loulerie jewels. Beloved designs like the moonstone ring and triple wave earrings return, underscoring the brand’s ethos that true creativity is never “new for the sake of new,” but instead considered, refined, and forever relevant.
Shot under the creative direction of Meriel, the campaign is a visual ode to the beauty of real women, natural landscapes, and effortless style. From reworking Louise’s handmade wedding dress into textured layers to capturing the Danish coastline by nightfall, the campaign brings the brand’s philosophy full circle: fine jewellery designed with intention, made for life, and imagined as part of a bigger story.
Loulerie Fine Jewellery is more than adornment; it is a lifelong love letter to design, craftsmanship, and the women who wear it.
The full collection is available to view in our Chatham Street store, 14B Chatham Street Dublin 4, where our expert team will be delighted to guide you through each piece.
