Creativity had always been part of my life, but it was during my time in New York, working in the jewellery industry, that I discovered where it truly belonged.

Surrounded by talented independent designers from around the world, I fell in love with the creativity, craftsmanship and individuality of jewellery. I also saw an opportunity for something different: a more curated, design-led destination where discovering exceptional jewellery could feel exciting, personal and accessible.

Because for me, the joy was never simply in selling jewellery. It was in discovering it.

I’ve always loved finding those unexpected pieces; the ones that catch your eye, feel a little different and stay with you.

Even before Loulerie existed, I was buying jewellery for friends, choosing pieces I knew they would love. They’d come back telling me about all the compliments they’d received, and I realised there was something I loved even more than finding beautiful jewellery: finding the right jewellery for the right person.

That instinct to discover, curate and connect people with pieces they’ll love became the foundation of Loulerie, and it remains at the heart of everything we do today.