How the story began...
I first discovered Loulerie on a trip to Dublin while I was visiting from New York and I knew straight away it was the start of something special between us. It's a brand that stands out for all the right reasons - the quality, the service and the feeling it gives you when you wear it. The founder, Louise, and her team are just incredible and I can't begin to explain how excited I am to have worked on my very own designs. It's been in the making for 2+ years and it has exceeded every single one of my expectations.
A note from Louise...
This collaboration didn’t happen overnight. In fact, it’s been in the works for some time, but we hope you can agree, it was worth the wait. We have combined our inspiration and aesthetic, our shared love of minimal, elegant and timeless style and created versatile pieces we both love and believe will be treasured for years to come. As we are a small independent brand our stock is limited for this collection, so each piece will be incredibly precious.
The importance of NYC in this collection
Inspired by mine & Louise's mutual love for New York city, we created a collection and named each piece after our favourite streets in NYC. It's a collection that perfectly embodies the electric energy of the city and my own personal style. I hope you enjoy wearing it as much as we enjoyed creating it!
I’m always looking for ways to innovate and elevate our jewellery offering, and as a brand that aims to support and empower women.
Behind the scenes at Louise's Drawing Board...
I am thrilled that our first collaboration is with a woman I’ve admired for many years. I have always been drawn to Erika’s style and incredible work ethic and I really connected to her journey moving to New York, something I did myself in my 20's. We instantly clicked and working with her over the last year on her exclusive edit of Loulerie was really exciting. I loved seeing her fresh perspective styling our pieces!
Let us introduce you...
Erika has a gorgeous vintage locket she often gets asked about so we wanted to offer something really special drawing inspiration from her vintage locket for this collection!
This vintage inspired chain can be worn with a simple monochrome outfit or layer with other necklaces to create your own unique look...
Inspired by one of Erika's favourite places is the beach at Rossbeigh beside her home in Kerry...
The Madison Earrings
Erika often styles a statement piece of jewellery with a very paired back minimal outfit so the jewellery really stands out and becomes the focus of the look
The Lafayette Necklace & Earrings
Erika chose a pearl style for her 2019 edit with Loulerie so a pearl necklace and earrings was always going to be part of our new 2020 collection.
The Bleecker Earrings
The perfect three teardrop stud for delicate styling. Louise likes to design her pieces in odd numbers like 3 and 5, and the teardrop is a Loulerie signature shape
The Hudson Hoops
Our new hoops are a great way to add some edge to your very delicate pieces
We put the final touches to this collaboration in the middle of lockdown with an ocean between us, so it really was an amazing team effort. And for that I’d like Erika and her sister, Kaelin, for all their hard work and my incredible team, without whom this would never have been possible. As the saying goes: when women support each other, incredible things happen.
~ Louise Stokes, Founder & Designer of Loulerie Ltd.