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Born in Sweden to a design centric home, Annika Inez’s move to New York City and career in design were greatly influenced by her mother’s stories of working as a fashion designer in New York during the 1960’s.

Of her overall design influences, Annika Inez states, “more than having specific inspirations such as a character from a specific movie, I have always felt that experiences and impressions that make me feel inspired and excited to create are my influences.

Be it a dance performance, a walk in nature, a spectacular storm or sunset, music that makes me feel, the excitement of seeing a part of the world. The more specific sources of inspiration are usually noticeable after a collection is done.”